1865

1865 In the beginning…

Fleetwood pharmacist James Lofthouse develops a menthol and eucalyptus liquid for fishermen in Fleetwood to take with them on stormy and freezing trips into the North Atlantic. It delivers instant relief from problems caused by the prolonged exposure to hostile conditions.

Due to the difficulty of taking the liquid in glass bottles onto choppy high seas, James makes a lozenge from the liquid that the fishermen can take instead. Sales are pretty much stable for a century until...

1950 - 1999

1967

1967 By popular demand

In response to letters from holidaymakers who have visited Blackpool and Fleetwood, the Lofthouse family recognised the huge potential of Fisherman’s Friend, and start selling to shops in surrounding towns in the North West from their van.

1972

1972 On the move

As demand increases, packaging of Fisherman’s Friend is moved to a newly converted tram house in Fleetwood. The new packaging in black and red reflects the historic typewritten labels of the brand (so produced due to having both colours on the typewriter, and not wanting to waste the red ribbon).

1974

1974 Full steam ahead

Fisherman’s Friends are exported for the first time, to Belgium and Norway.

1977

1977 Aniseed arrives

The first new flavour is launched: Aniseed. The size and shape of the new lozenge is based on the design of the buttons on one of the dresses Doreen Lofthouse wears to the office.

1979

1979 Sugar Free and still going strong

Fisherman’s Friend becomes the first confectionery company to produce a sugar free mint.

1983

1983 A royal seal of approval

Fisherman’s Friend is awarded The Queen’s Award for Exports. Over the next few years, they go on to win another two Awards, making Fisherman’s Friend the only UK confectionery company to win three times!

2000 - 2050

2000

2000 Growing from strength to strength

By 2000 the Fisherman’s Friend factory in Fleetwood has expanded to 600,000 sq ft. In 1980 it was 34,700 sq ft.

2014

2014 On the rise

Fisherman’s Friend remains a family business, producing over 5 billion lozenges a year. Its export-focused strategy sees the brand expanding rapidly in China.