Food. Water. Denim. Fisherman’s Friend. Let’s get back to the foundations of freshness.

In order to understand a science, it is necessary to know its history... We are Fisherman's Friend and over the past 150 years we have transformed from a eucalyptus liquid to a refreshing lozenge.

Adventures come in waves. We either decide to stay in the shallows, or we journey out into the ocean with a Friend.

Always dress like it's the best day of your life: fresh, bold and adventurous @nic.allchin

This is Chris. Chris is at work and senses the office needs freshening up. Chris shares his Fisherman’s Friend. Chris is a hero. Be like Chris. We’re giving you the chance to win a supply of Fisherman’s Friend for your whole office, with four chances to WIN! https://ffofficehero.pgtb.me/9WLSgN First round entries close November 12th. Must be 16+. T&Cs apply.

Back in 1865 Fleetwood pharmacists developed a menthol and eucalyptus liquid for fishermen to take with them on stormy and freezing trips into the North Atlantic. 150 years on, we're yet to meet a more loyal friend of a fisherman.

You can find us here: where the beach meets the freshness before the warm weather fades.

When adventure is driving us, Fisherman's Friend is riding shotgun and curiosity is our persistent backseat driver.

Of all the books in the world, the best stories and adventures are found between the pages of a passport.

Great satisfaction comes from sharing with others. Tag a friend you'd share the freshness with.